India’s smartphone market registered an 8% year-on-year growth in the second quarter of 2025, fueled by rising demand for 5G-enabled devices, competitive pricing across mid-tier segments, and a robust rebound in offline retail. The quarter saw heightened consumer interest in premium models, particularly those offering advanced AI features, improved battery life, and enhanced camera systems. With manufacturers expanding local production and leveraging aggressive promotional campaigns, the sector demonstrated resilience amid global economic uncertainty.