Myntra

Fashion e-commerce major Myntra has appointed Pramod Adiddam as its new chief technology officer, signaling a renewed focus on technology-led innovation and platform scalability. Adiddam, a seasoned technology leader with extensive experience in building large-scale digital ecosystems, will oversee Myntra’s engineering, data, and infrastructure functions. His appointment comes as the company sharpens its emphasis on personalization, artificial intelligence, and resilient supply-chain technology.

Myntra, one of India’s leading online fashion retailers, has announced the expansion of its rapid delivery service, M-Now, to Patna, Jaipur, Lucknow, and Ahmedabad. The initiative aims to provide customers with ultra-fast, same-day or next-day delivery, enhancing the shopping experience in both Tier-1 and Tier-2 cities. This strategic move reflects Myntra’s commitment to strengthening its last-mile logistics network and tapping into emerging urban markets.

Myntra is intensifying its push into fast-delivery fashion with M-Now, its quick-commerce initiative that already accounts for 10% of the platform’s total orders. As consumer demand for rapid fulfilment rises, the company plans to scale M-Now significantly, setting an ambitious target of four million orders in 2025. The expansion aims to strengthen Myntra’s competitive position against emerging quick-commerce platforms that are increasingly venturing into fashion and lifestyle products.

Myntra, one of India’s leading fashion and lifestyle platforms, is set to make a bold foray into experiential entertainment with the GlamStream Fest 2025, scheduled to take place on November 16 in Mumbai. The mega event will bring together more than 3,000 digital creators, over 1,200 Bollywood and OTT celebrities, and 30+ fashion, beauty, and lifestyle brands under one roof.

Myntra, India’s leading fashion and lifestyle e-commerce platform, reported a net profit of Rs. 548.3 crore for the financial year ending March 2025, marking a significant turnaround from previous years. The sharp rise in profitability was fueled by strong demand for fashion, footwear, and beauty products, coupled with operational efficiencies and an expanded customer base across urban and semi-urban markets.

Myntra, India’s leading online fashion retailer, has launched its rapid delivery service, M-Now, in Hyderabad, enhancing customer access to same-day and next-day fashion deliveries. The service is designed to cater to evolving consumer expectations for speed, convenience, and reliability in e-commerce. By leveraging advanced logistics, local inventory hubs, and AI-driven order management, Myntra aims to provide a seamless shopping experience for urban consumers.

The Enforcement Directorate (ED) has initiated proceedings against Myntra, a leading Indian fashion e-commerce platform, over suspected violations of the Foreign Exchange Management Act (FEMA), amounting to Rs. 1,654 crore. The case focuses on transactions conducted by the company and its associates over multiple financial years, which allegedly breached FEMA provisions related to foreign investments and fund routing.

Myntra, a leading Indian fashion e-commerce platform and a Flipkart group company, has kicked off its international expansion with the launch of Myntra Global in Singapore. CEO Nandita Sinha underscored the platform’s long-term ambition to serve Indian diaspora communities globally while solidifying its presence in India. With Singapore’s 650,000-strong Indian diaspora as an initial focus, Myntra Global has already seen promising engagement, indicating robust market potential.

In a strategic move to broaden its global footprint, Indian fashion and lifestyle platform Myntra has officially launched operations in Singapore. The expansion aims to cater to the city-state’s sizeable Indian diaspora—estimated at 650,000—offering curated collections from over 100 Indian brands. With growing organic interest from Singapore-based users, Myntra Global introduces approximately 35,000 styles spanning fashion, homeware, and accessories.

Myntra has achieved a significant breakthrough in the intersection of fashion, e-commerce, and influencer marketing, with its Ultimate Glam Clan programme surpassing 5 lakh creator signups. Launched in September 2023, this initiative empowers everyday consumers to become content creators, particularly resonating with Gen Z audiences. The programme not only enhances user engagement through authentic, user-generated content but also offers financial incentives, making content creation a viable micro-entrepreneurial avenue.