ITC Hotels

ITC Hotels is accelerating the expansion of its boutique luxury brand, Storii, with a strategic focus on wildlife and nature-led destinations across India. The move reflects rising demand for experiential and sustainable tourism, as travelers increasingly seek immersive stays beyond traditional urban hotels. By positioning Storii properties near national parks and biodiversity hotspots, ITC Hotels aims to blend luxury hospitality with conservation-conscious practices.

ITC Hotels has delivered an impressive financial performance for the first quarter, recording a 53% rise in standalone net profit to Rs. 133.71 crore. The growth underscores the strong revival in India’s hospitality sector, fueled by sustained domestic travel, corporate events, and increased demand for premium experiences. This sharp uptick comes on the back of higher occupancy levels and improved average room rates across ITC’s luxury and business hotels.

ITC Hotels has announced the signing of a management agreement for its latest property, Mementos by ITC Hotels Siliguri, located in West Bengal. This development strengthens the brand’s footprint in the state, bringing its total count of operational hotels to six, with another six in various stages of development. The launch of Mementos by ITC Hotels marks the brand’s entry into Eastern India, capitalizing on the surge in domestic tourism and the growing demand for immersive travel experiences, particularly in the wedding and hospitality segments.

ITC Hotels has fortified its presence in Uttar Pradesh by signing an agreement to launch Welcomhotel in Vrindavan, marking a strategic expansion into a significant pilgrimage market. Situated along the Delhi-Agra Highway near the Noida International Airport, the new property will offer 120 rooms, enhancing the company’s portfolio in the region, which currently includes six hotels with 479 keys. This move reflects ITC’s recognition of the burgeoning domestic pilgrimage tourism sector, driven by travelers seeking culturally immersive and spiritually meaningful experiences.