Zepto

Zepto, India’s rapidly growing quick commerce platform, has appointed Rachit Ranjan as its Chief Public Policy Officer in a strategic move to bolster its engagement with regulatory and governmental stakeholders. With more than 15 years of experience across leading technology and consumer companies—including Dream11, WhatsApp, Uber, and JUUL Labs—Ranjan is set to lead Zepto’s policy, regulatory, and public affairs division.

Zepto, India’s fast-growing quick commerce platform, is making a strategic leap into the business intelligence space with the soft launch of Zepto Atom, a comprehensive analytics suite designed to empower brands with actionable insights. CEO Aadit Palicha revealed that the platform aims to go beyond basic metrics, offering real-time, hyperlocal data, and AI-powered analytics, with the long-term ambition of competing with global research giants like Nielsen and Kantar.

In a pivotal move signaling confidence in India’s fast-growing quick-commerce sector, Motilal Oswal and Raamdeo Agrawal, co-founders of Motilal Oswal Financial Services, have invested Rs. 848 crore (USD 100 million) in Zepto through a secondary share purchase. The transaction—executed via proprietary capital—comes amid a broader USD 350 million funding initiative to increase domestic ownership in Zepto before its upcoming IPO. With Indian shareholding at just over 42%, the company aims to exceed the 50% mark.

Investment in India's agrifoodtech sector surged dramatically in 2024, tripling to USD 2.5 billion from the previous year's USD 806 million, largely fueled by Zepto's impressive USD 1.4 billion funding. A report by Omnivore and AgFunder highlighted this growth, with the eGrocery and restaurant tech sectors seeing significant inflows, spurred by India's urban population density. Globally, agrifoodtech investments in developing markets hit USD 3.7 billion, with India leading the charge.

VIP Clothing Partners with Zepto to Accelerate Digital Expansion and Capture Quick-Commerce Growth