In a bold stand against rising operational costs, restaurants in Namakkal, Tamil Nadu, have ceased food delivery services via leading online aggregators Swiggy and Zomato. The move, which took effect on July 1, follows a growing outcry among local restaurant owners over steep commission rates, delayed payments, and hidden advertising charges. Despite earlier warnings and attempts at negotiation, talks between restaurant representatives and the platforms failed, prompting the indefinite suspension of services.