Prestige Group has deepened its presence in South India with the acquisition of a prime land parcel in Chennai for Rs. 561 crore, underscoring its long-term confidence in the city’s real estate potential. The purchase aligns with the developer’s broader strategy of expanding its residential and mixed-use portfolio in high-growth urban markets. Chennai’s steady demand fundamentals, driven by IT, manufacturing, and infrastructure investments, continue to attract institutional capital and large developers.