BMW

BMW has unveiled a new M Performance Track Kit designed exclusively for the M2, reinforcing the automaker’s commitment to blending road usability with track-focused engineering. The package introduces aerodynamic refinements, chassis upgrades, and performance enhancements aimed at delivering sharper handling and improved lap consistency. Industry analysts view the move as a strategic effort to deepen engagement with driving enthusiasts while expanding high-margin customization offerings.

Luxury carmaker BMW has urged the government to consider a uniform 5 percent Goods and Services Tax on electric vehicles in the upcoming Union Budget, arguing that tax rationalization is critical to accelerating EV adoption in India. The company believes a lower and consistent GST regime would help bridge the price gap between electric and internal combustion engine vehicles, stimulate consumer demand, and encourage long-term investment in clean mobility.

BMW Group is deepening its commitment to the Indian premium small-car market by expanding its MINI portfolio and building on a phase of robust sales growth. The strategy reflects rising demand for compact luxury vehicles among urban buyers seeking distinctive design and performance. By introducing new variants and strengthening its retail footprint, BMW aims to broaden MINI’s appeal beyond niche enthusiasts to a wider, lifestyle-driven audience.

BMW has confirmed a price increase across its India portfolio as the depreciation of the rupee continues to elevate import and production costs for luxury automakers. The revision, expected to affect both locally assembled and fully imported models, reflects rising pressure on manufacturers that rely heavily on global supply chains and imported components. With the rupee’s slide impacting everything from raw materials to logistics, BMW’s decision underscores broader challenges facing the premium automobile market.

BMW Motorrad India has unveiled the G 310 RR Limited Edition to commemorate the milestone of 10,000 unit sales in the country. Priced at ₹2.99 lakh (ex-showroom), this special edition features exclusive cosmetic enhancements, including a complete decal body kit and a distinctive '1/310' badging, emphasizing its limited production of just 310 units. Mechanically, the bike remains identical to the standard G 310 RR, retaining its 312cc single-cylinder engine delivering 34 horsepower and 27.3 Nm of torque.

BMW has rolled out the 3 Series 50 Jahre Edition in India, priced at Rs. 64 lakh (ex-showroom), to commemorate 50 years of its performance-focused “M” division. The special edition arrives with exclusive design touches, advanced features, and limited availability, making it a collector’s delight for enthusiasts of German engineering. The launch not only strengthens BMW’s premium sedan portfolio in India but also underscores the company’s strategy of engaging aspirational buyers with bespoke offerings.